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Facebook to unveil video advertising

January 2013

Facebook has already upset many users with photo licencing changes, policy voting ceasing, and sharing limitations.  The latest plan is to insert video advertisements directly into users News Feeds in 2012, according to a report.

Plans have been announced that Facebook will allow 15 second video clips on both desktop and mobile news feeds according to several advertising executives and widely reported on the Internet.

Most concerning is that the ads will start playing automatically and its reported that Facebook will leave the matter of audio to the discretion of the advertiser.  It is entirely possible that the ads will also take over the news feed for 15 seconds, until the user has viewed or let the ad lapse.

As of yet there has been no comment from Facebook.  The idea is entirely plausible given that Video ads will be a great way for Facebook to add revenue - and to satisfy Wall Street that is exactly what they need to do.

However, the ads are going to cause two widespread issues.  The most predictable is going to be the annoyance for the user.  The less thought of, perhaps, will be the bandwidth issues - ultimately leading to costs - for business.  As we know, Video consumes more bandwidth than audio or images alone and Facebook revoking the right for a user to start the video means that, if you allow your staff to view Facebook, then without the relevant bandwidth control and manipulation, you will utilise more.  Of course, we can multiply this by the amount of users allowed on Facebook at any one time!

Furthermore the mere face that this technology will be provided on the Facebook mobile platform will surely eat into users (and businesses) monthly data allowance.

Facebook will argue that this is a necessary evil to keep the service running free, however, Facebook has an history of upsetting users over the recent years and the controversial question is how much more can we take?